17 October 14 New Everton website – a calculated approach.

Everton’s products make the job of installing your own pool fence or balustrade easy and economical.

In building the website, we analysed user behaviour to understand the key drivers behind the process of choosing a pool fencing or balustrading system.

Our strategy revolved around the creation of a custom calculator to differentiate the Everton brand from its competitors.

Standing in your backyard with your mobile or tablet, you can input the measurements and components of your fencing requirements into the calculator.

In just a few moments, you’ll receive a cost estimate and a list of everything you need to complete the job – ready for a trip to your local Bunnings.

The calculator is an awesome tool, but it’s only one element of the site. An inspiration gallery allows people to visualise real-life examples of before and after photographs. There’s also an extensive ‘knowledge base’ section with articles, installation instructions and video.

The website is built in Expression Engine, a platform that gives Everton staff greater flexibility and control over their content.

Do-it-yourself projects should be easy to design, create and build without too much fuss and frustration. As we all know, this isn’t always the case – especially when budget collides with expectations.

The Everton website shows you how you can transform your backyard or balcony in a few easy steps. Take a look and let us know what you think.